1. Set Yourself Apart From The Rest!

Almost all businesses have some competition - other people selling same, or similar, products. In order to survive and prosper despite your competitors, you have to set yourself apart from them.

Have you differentiated yourself from your competition? Is there something unique about your business, product, offer, or service? Study your product and your offer, and seek out what's unique about it.

Look at your competition. Study them! Pick their sales letters apart! Find out what they're lacking that you could use to establish your uniqueness.

Always ask yourself these questions...

"Why should customers choose me over my competitors? What am I offering that other businesses aren't? What are they getting from me that they're not getting from others?"

I see more and more people everyday, starting websites with same set of ebooks, bundled up in same way, promoting just about same benefits. The only difference, if any, is price - usually much lower than it should be.

If having a lower price is your only differentiating factor, you're in trouble because someone will always undercut you. Find unique qualities about your business, product, or offer other than low price.

If you don't set yourself apart by offering some unique positive and desirable benefit, your offer - and consequently, your business - will be lost among other mediocre offers that exist.

2. Learn To Write Response-Generating Sales Copy!

Are your ads and sales letters sucking people in, creating mental pictures and movies in their minds of benefits they'll enjoy? Are your sales materials getting customers so hot that they buy on spot?

Creating powerful sales materials is crucial to your business success. The best product does not always get sale; The best "sales presentation" does!

The quality of product is obviously important. However, customer will only buy if you can easily "convey" those unique qualities and benefits to him. Show him why he absolutely needs your product and why he'll lose out if he doesn't buy!

You've worked hard to get customers to your site. Don't let that go to waste. Learn to create compelling ads and sales materials that get your customers hot and ready to buy "now!"

3. Make Some Noise!

Are you sitting quietly hoping people will somehow know that you exist? It's not gonna happen.

Get out there! Make yourself known. Go to popular forums and contribute. Get in touch with other businesses and marketers and form alliances. Offer to co-create products with them.

Make outrageous claims! (As long as you can back them up.) Get publicity. Get press coverage and airtime if you can!

By following a few basic tips, you can cultivate interest in your newsletter and make it an effective marketing tool.

Keep it interesting. Whether you’re informing prospects or current customers, provide useful content and avoid temptation of use a hard-sell approach. For example, include a how-to article about some aspect of home buying or selling. While these topics relate to your field and reinforce your message, they also offer valuable advice and will help cultivate a loyal audience.

Do it yourself . . . or not. The abundance of desktop publishing programs on market makes it easy for virtually anyone to create a newsletter. However, poor knowledge of design basics and overzealous use of difficult-to-read fonts has led to more than one design disaster. Before you try to do it yourself, consider hiring a professional graphic designer to create a template into which you or a staff member can input copy. If you still want to give it a shot yourself, pick up a book on graphic design basics before you create your masterpiece.

Find your look. Depending on your budget, you can choose from a variety of styles—from a simple, one-color piece to a multi-page, full-color format. Factors such as number of colors and pages, type of paper, and paper size can mean big differences in cost, so ask for quotations on different specifications from several printers.